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May 24, 2026

# AI Search / GEO Checker: Common Mistakes and Best Practices

Most problems with aI Search / GEO Checker aren't caused by not knowing what to do — they're caused by small, easy-to-miss mistakes that compound quietly over time. Here are the ones that come up most often.

Mistake 1: Treating GEO as identical to classic SEO and applying only keyword-density-style tactics that don't influence how generative systems select sources.

Mistake 2: Publishing content with no clear authorship or credibility signals, which generative engines are increasingly filtering against.

Mistake 3: Ignoring GEO entirely because it's hard to measure — a growing share of research-style queries route through AI answers before ever reaching a search results page.

The fix for most of these isn't more effort, it's a regular check. A few habits that prevent them from creeping back in:
- Keep author and publication information clear and consistent — generative engines weigh source credibility signals more heavily than classic keyword relevance.
- Monitor whether your brand or content is being cited in AI-generated answers for relevant queries, since this isn't visible in traditional rank trackers.

Worth reading alongside this: our guide to blog content ideas, which covers the adjacent side of the same part of a technical SEO audit.

AI Search / GEO Checker catches most of this automatically, which is the easiest way to stop these mistakes from shipping in the first place.

Try AI Search / GEO Checker yourself

Everything in this guide runs directly in your browser — no signup, no install.

Open AI Search / GEO Checker →
More on generative engine optimization (GEO)
AI Search / GEO Checker vs. Doing It by Hand: Is It Worth Switching?
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Generative Engine Optimization (GEO) FAQ: Questions People Actually Ask
Straight answers to the questions that come up most often about generative engine optimization (GEO).
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