Crawlie
Home Free tools Site audit Blog About Contact
Run free audit
December 4, 2025

# The Competitor SEO Comparison Checklist: What to Verify Before You Publish

Run through this before you consider competitor SEO comparison actually done:

1. Compare like-for-like page types — a competitor's category page against your product page will always look mismatched regardless of either page's actual quality.
2. Look past the score to the individual signals — two pages can have similar overall scores while winning and losing on completely different things.
3. Re-run the comparison after making changes to confirm the gap actually closed, not just that your own score improved in isolation.
4. Use comparisons to prioritize, not copy — the goal is closing gaps that matter to your audience, not mimicking a competitor's exact approach.
5. Double-check this after any site migration or major redesign, not just at launch.

None of these individually take long. The value is in doing all of them, every time, instead of remembering most of them most of the time.

Pair this with the product feed validation checklist if you're doing a fuller pre-launch pass.

Competitor Comparison Tool runs through most of this automatically.

Try Competitor Comparison Tool yourself

Everything in this guide runs directly in your browser — no signup, no install.

Open Competitor Comparison Tool →
More on competitor SEO comparison
Competitor Comparison Tool vs. Doing It by Hand: Is It Worth Switching?
A practical look at what Competitor Comparison Tool actually saves you over doing competitor SEO comparison manually, and when manual still makes sense.
Competitor SEO Comparison FAQ: Questions People Actually Ask
Straight answers to the questions that come up most often about competitor SEO comparison.
Does Competitor SEO Comparison Still Matter in 2026?
A quick, honest look at whether competitor SEO comparison is still worth the effort, or a holdover from an older era of SEO.
Audits & reports▸
Full SEO audit Competitor comparison
Technical SEO▸
Bulk URL indexability checker Robots.txt generator Sitemap generator Schema generator Redirect checker Broken link checker Backlink checker Image URL checker Internal link suggestion tool Keyword cannibalization checker Search intent cluster tool eCommerce keyword research tool Programmatic SEO page generator
Product & e-commerce feeds▸
Multi-channel feed generator Google Merchant feed generator Facebook product feed generator Pinterest product feed generator Google product category finder Competitor product research Merchant feed validator GTIN / EAN / UPC validator Product title optimizer SEO product description generator Slug generator Keyword density
Content & AI search▸
AI crawler &amp; llms.txt checker Readability counter Blog topic generator Google Discover headline generator AI Overview optimizer GEO checker Featured snippet optimizer Topical coverage calculator Meta tag generator
Sharing & distribution▸
SERP preview Open Graph preview UTM builder WhatsApp link generator RSS feed generator
No tools match your search.