Crawlie
Home Free tools Site audit Blog About Contact
Run free audit
December 13, 2025

# Does Google Discover Optimization Still Matter in 2026?

Short answer: yes, but not for the reason it used to.

The old thinking was: Writing search-engine-style keyword-front-loaded headlines that read awkwardly as a feed hook, even if they'd work fine as an SEO title. That framing is dated — search engines have gotten much better at figuring things out without hand-holding. But 'search engines can cope without it' isn't the same as 'it doesn't matter.'

What actually changed is who benefits. Write headlines that create curiosity without being clickbait — Discover specifically penalizes exaggerated or misleading headlines with reduced distribution. That's less about appeasing an algorithm and more about not wasting the crawl/attention you already have.

The practical test isn't whether it's trendy — it's whether skipping it creates work for someone else later (a crawler, a future you, a user). By that test, Google Discover optimization still earns its place.

Same question, different tool: does featured snippet optimization still matter?

Google Discover Headline Generator either way — checking takes longer to read about than to do.

Try Google Discover Headline Generator yourself

Everything in this guide runs directly in your browser — no signup, no install.

Open Google Discover Headline Generator →
More on Google Discover optimization
Google Discover Headline Generator vs. Doing It by Hand: Is It Worth Switching?
A practical look at what Google Discover Headline Generator actually saves you over doing Google Discover optimization manually, and when manual still makes sense.
The Google Discover Optimization Checklist: What to Verify Before You Publish
A short, practical checklist for Google Discover optimization — the things worth checking every time, not just the first time.
Google Discover Optimization FAQ: Questions People Actually Ask
Straight answers to the questions that come up most often about Google Discover optimization.
Audits & reports▸
Full SEO audit Competitor comparison
Technical SEO▸
Bulk URL indexability checker Robots.txt generator Sitemap generator Schema generator Redirect checker Broken link checker Backlink checker Image URL checker Internal link suggestion tool Keyword cannibalization checker Search intent cluster tool eCommerce keyword research tool Programmatic SEO page generator
Product & e-commerce feeds▸
Multi-channel feed generator Google Merchant feed generator Facebook product feed generator Pinterest product feed generator Google product category finder Competitor product research Merchant feed validator GTIN / EAN / UPC validator Product title optimizer SEO product description generator Slug generator Keyword density
Content & AI search▸
AI crawler &amp; llms.txt checker Readability counter Blog topic generator Google Discover headline generator AI Overview optimizer GEO checker Featured snippet optimizer Topical coverage calculator Meta tag generator
Sharing & distribution▸
SERP preview Open Graph preview UTM builder WhatsApp link generator RSS feed generator
No tools match your search.