Crawlie
Home Free tools Site audit Blog About Contact
Run free audit
May 22, 2026

# What Is AI Search / GEO Checker? A Practical Guide to Generative Engine Optimization (GEO)

Generative engines like ChatGPT, Perplexity, and AI Overviews don't crawl and rank the way classic search does — they synthesize from whatever sources they can verify as credible and specific, which rewards a different kind of content signal.

AI Search / GEO Checker exists to solve one specific, recurring problem: generative engine optimization (GEO) is easy to get wrong by hand, tedious to check manually across a whole site, and quick to fix once you can actually see it clearly. That's the gap AI Search / GEO Checker fills.

In practice, this usually comes up in one of two situations — you're setting things up correctly from the start on a new page or site, or you're auditing something that already exists and trying to find what's silently broken. Both are worth doing regularly, not just once.

A few things worth keeping in mind:
- Make factual claims easy to verify — cite sources, include dates, and avoid vague hedging language that generative systems tend to deprioritize when picking sources.
- Structure content so a single paragraph or section could stand alone as a complete, accurate answer if extracted out of context.
- Keep author and publication information clear and consistent — generative engines weigh source credibility signals more heavily than classic keyword relevance.

It's also worth knowing what commonly goes wrong here. Treating GEO as identical to classic SEO and applying only keyword-density-style tactics that don't influence how generative systems select sources. And avoiding these is usually less about effort and more about knowing to check in the first place.

This connects to a few other things worth getting right at the same time — see Programmatic SEO Generator and Content / Blog Topic Generator for the related pieces of the same technical foundation.

If you want to check this on your own site right now, AI Search / GEO Checker runs directly in your browser, free, with no account required.

Try AI Search / GEO Checker yourself

Everything in this guide runs directly in your browser — no signup, no install.

Open AI Search / GEO Checker →
More on generative engine optimization (GEO)
AI Search / GEO Checker vs. Doing It by Hand: Is It Worth Switching?
A practical look at what AI Search / GEO Checker actually saves you over doing generative engine optimization (GEO) manually, and when manual still makes sense.
The Generative Engine Optimization (GEO) Checklist: What to Verify Before You Publish
A short, practical checklist for generative engine optimization (GEO) — the things worth checking every time, not just the first time.
Generative Engine Optimization (GEO) FAQ: Questions People Actually Ask
Straight answers to the questions that come up most often about generative engine optimization (GEO).
Audits & reports▸
Full SEO audit Competitor comparison
Technical SEO▸
Bulk URL indexability checker Robots.txt generator Sitemap generator Schema generator Redirect checker Broken link checker Backlink checker Image URL checker Internal link suggestion tool Keyword cannibalization checker Search intent cluster tool eCommerce keyword research tool Programmatic SEO page generator
Product & e-commerce feeds▸
Multi-channel feed generator Google Merchant feed generator Facebook product feed generator Pinterest product feed generator Google product category finder Competitor product research Merchant feed validator GTIN / EAN / UPC validator Product title optimizer SEO product description generator Slug generator Keyword density
Content & AI search▸
AI crawler &amp; llms.txt checker Readability counter Blog topic generator Google Discover headline generator AI Overview optimizer GEO checker Featured snippet optimizer Topical coverage calculator Meta tag generator
Sharing & distribution▸
SERP preview Open Graph preview UTM builder WhatsApp link generator RSS feed generator
No tools match your search.