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November 13, 2025

# Product Feed Validation FAQ: Questions People Actually Ask

**What is product feed validation, in plain terms?**
Validating a feed before submission catches the same errors Merchant Center will flag anyway — the only difference is finding out in seconds instead of waiting through a multi-hour processing cycle to see the disapproval.

**How often should this be checked?**
Regularly, not just once. Validating a sample of products instead of the full feed, missing category-specific errors that only affect a subset of your catalog. Set a recurring reminder rather than trusting memory.

**What's the most common mistake here?**
Only checking for missing required fields while ignoring formatting issues (extra whitespace, wrong currency codes) that also cause silent disapprovals.

**Does this actually affect rankings, or is it just best practice?**
It's rarely a single ranking factor on its own, but it affects whether search engines and users can do what you actually need them to do — which shows up in rankings indirectly, often more than any one direct factor would.

**What's the fastest way to check this on an existing site?**
Merchant Feed Validator — paste your URL in and it does the check directly, no setup.

Related: our guide to Facebook Catalog feed.

Try Merchant Feed Validator yourself

Everything in this guide runs directly in your browser — no signup, no install.

Open Merchant Feed Validator →
More on product feed validation
The Product Feed Validation Checklist: What to Verify Before You Publish
A short, practical checklist for product feed validation — the things worth checking every time, not just the first time.
Merchant Feed Validator vs. Doing It by Hand: Is It Worth Switching?
A practical look at what Merchant Feed Validator actually saves you over doing product feed validation manually, and when manual still makes sense.
Does Product Feed Validation Still Matter in 2026?
A quick, honest look at whether product feed validation is still worth the effort, or a holdover from an older era of SEO.
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