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October 27, 2025

# Internal Linking Strategy FAQ: Questions People Actually Ask

**What is internal linking strategy, in plain terms?**
Internal links are the only link-building channel that's entirely under your control — no outreach, no cold email, no waiting on someone else's editorial calendar.

**How often should this be checked?**
Regularly, not just once. Letting orphaned pages (zero internal links pointing to them) accumulate — if nothing on your own site links to a page, don't expect Google to prioritize it either. Set a recurring reminder rather than trusting memory.

**What's the most common mistake here?**
Linking every occurrence of a keyword sitewide to the same page, which reads as manipulative over-optimization rather than genuine navigation.

**Does this actually affect rankings, or is it just best practice?**
It's rarely a single ranking factor on its own, but it affects whether search engines and users can do what you actually need them to do — which shows up in rankings indirectly, often more than any one direct factor would.

**What's the fastest way to check this on an existing site?**
Internal Link Suggestion Tool — paste your URL in and it does the check directly, no setup.

Related: our guide to backlink verification.

Try Internal Link Suggestion Tool yourself

Everything in this guide runs directly in your browser — no signup, no install.

Open Internal Link Suggestion Tool →
More on internal linking strategy
The Internal Linking Strategy Checklist: What to Verify Before You Publish
A short, practical checklist for internal linking strategy — the things worth checking every time, not just the first time.
Internal Link Suggestion Tool vs. Doing It by Hand: Is It Worth Switching?
A practical look at what Internal Link Suggestion Tool actually saves you over doing internal linking strategy manually, and when manual still makes sense.
Does Internal Linking Strategy Still Matter in 2026?
A quick, honest look at whether internal linking strategy is still worth the effort, or a holdover from an older era of SEO.
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