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January 27, 2026

# Facebook Catalog Feed for Beginners: The 5-Minute Primer

If you've never touched Facebook Catalog feed before, here's the version without the jargon.

Meta's Commerce Manager shares a lot of its feed spec with Google Merchant Center, but the two aren't identical — a feed that passes one can still get rejected by the other over field-naming or format differences.

You don't need to understand everything about it on day one. Start with just this: use `in stock` / `out of stock` exactly as Meta expects for availability — subtly different casing or wording from a Google-formatted feed can cause silent rejection.

The most common beginner mistake is skipping it entirely because it sounds technical. It usually isn't — Facebook Catalog feed is one of those things that looks intimidating from the outside and takes ten minutes once you actually sit down with it.

Once this feels comfortable, GTIN validation is a natural next thing to learn.

Facebook Product Feed Generator is the fastest way to see it in action on a real page.

Try Facebook Product Feed Generator yourself

Everything in this guide runs directly in your browser — no signup, no install.

Open Facebook Product Feed Generator →
More on Facebook Catalog feed
Facebook Product Feed Generator vs. Doing It by Hand: Is It Worth Switching?
A practical look at what Facebook Product Feed Generator actually saves you over doing Facebook Catalog feed manually, and when manual still makes sense.
The Facebook Catalog Feed Checklist: What to Verify Before You Publish
A short, practical checklist for Facebook Catalog feed — the things worth checking every time, not just the first time.
Facebook Catalog Feed FAQ: Questions People Actually Ask
Straight answers to the questions that come up most often about Facebook Catalog feed.
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